Katherine Barnes VA

Web Copy Makeover, essential Brand Identity, Lead Magnet and Email Marketing creation, plus Content Creation… Katherine wanted - and got - it all!

As a virtual assistant for interior designers, she knew that our shared industry niche would make me the right person to support her in overhauling her brand and marketing.

Katherine recognised that her original DIY branding, messaging and website were all past due for an update, that they felt disjointed from her service offers. She didn’t have capacity to refine these key brand pillars herself, and it zapped any motivation to market her services on social media. Simultaneously, she had created a genius lead magnet (I highly recommend nabbing it here) but she needed help setting up a landing page and email sequence to nurture new leads.

We prioritised her marketing overhaul like this:

1)Brand Identity - developing her mission statement & values, identifying her ideal client and crafting her brand voice.
2)Web Copy Makeover - conveying her personality, and clearly communicating her life-changing service offers to her ideal clients.
3)Lead Magnet & Landing Page - integrating her refined brand voice and brand values into her lead magnet, designing a gorgeous landing page (with copy that has her audience saying “I need this, yesterday!”) and establishing a marketing strategy to get it into the inbox of her ideal clients, through Instagram and Pinterest.
4) Email Marketing - diversifying her audience and delivering high value content, Katherine’s clients deserve to be nurtured and supported from the moment they click “download”.
5) Content Creation - developing high-impact yet low-maintenance content for Instagram and Pinterest, pushing her audience to her website and lead magnet.

In just under 3 months, we accomplished this entire marketing strategy and launched her lead magnet!